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‘Ideological games’: How phrases like ‘clean energy’ use trickery


Wordsmith Kel Richards has discussed “loaded language,” which is used to load “emotional and ideological” content into commonly-used phrases.

“I’ve been interested in loaded language for a long time,” Mr Richards said. 

“The fact that you can load emotional content, ideological content into something that’s pretending to be an impartial, descriptive term … And clean energy is one of those. 

“They’re playing an ideological game, and they have loaded what looks like a descriptive term with this kind of emotional content so you’ll feel it must be bad.”

Wordsmith Kel Richards has discussed “loaded language,” which is used to load “emotional and ideological” content into commonly-used phrases.

“I’ve been interested in loaded language for a long time,” Mr Richards said.

“The fact that you can load emotional content, ideological content into something that’s pretending to be an impartial, descriptive term … And clean energy is one of those.

“They’re playing an ideological game, and they have loaded what looks like a descriptive term with this kind of emotional content so you’ll feel it must be bad.”
Wordsmith Kel Richards has discussed “loaded language,” which is used to load “emotional and ideological” content into commonly-used phrases.

“I’ve been interested in loaded language for a long time,” Mr Richards said.

“The fact that you can load emotional content, ideological content into something that’s pretending to be an impartial, descriptive term … And clean energy is one of those.

“They’re playing an ideological game, and they have loaded what looks like a descriptive term with this kind of emotional content so you’ll feel it must be bad.”

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