How NZ dresses: Street style from Karangahape Road

Street style on Karangahape Road

Jason Dorday/Stuff

Street style on Karangahape Road

This story is part of the Stuff Festival of Fashion, presented by Samsung. See more from the festival here.

As part of our Festival of Fashion we wanted to capture the style of “real people”.

Earlier in the week we showed you street style from markets around Aotearoa and today it’s the turn of an iconic Tāmaki Makaurau location: Karangahape Road.

As well as housing creative studios, op shops, hospitality venues and much of the city’s rainbow community, the area is also home to many stores and studios that make up our local fashion industry.

* Festival of Fashion: How to embellish your clothes
* Festival of Fashion: Why we’re hosting a week-long celebration of style in Aotearoa
* Festival of Fashion: The stylish things fashion editors are buying from local brands right now
* Festival of Fashion: How shopping second-hand can help you develop a style that’s all your own

It’s also often cited as a visual marker of gentrification, with a community of homeless people living in the shadow of luxury apartments and a Tesla store.

However, just like the people that live in and frequent the area, Karangahape Road remains colourful, alternative, proud, and most of all – real.


We asks Aucklanders on Karangahape Road quick fire questions about their style during Stuff’s ‘Festival of Fashion’.

One sticky morning this week, Stuff’s Tyson Beckett headed to the central Auckland street to ask people their views on New Zealand fashion.

Here they are, the people of Karangahape Road – dressed however they please.

The Ensemble Edit is a shoppable digital runway show set to screen right here on Stuff at 7pm on Thursday February 10, thanks to Samsung. Sign up here to receive a reminder to watch the show and to have the chance to ‘watch to win’, with a designer prize pack worth more than $3900.

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