NASCAR and NBC have since taken steps to limit “ambient crowd noise” during interviews, but it was too late — the phrase already had taken off.
When the president visited a construction site in suburban Chicago a few weeks ago to promote his vaccinate-or-test mandate, protesters deployed both three-word phrases. This past week, Biden’s motorcade was driving past a “Let’s Go Brandon” banner as the president passed through Plainfield, New Jersey.
And a group chanted “Let’s go, Brandon” outside a Virginia park on Monday when Biden made an appearance on behalf of the Democratic candidate for governor, Terry McAuliffe. Two protesters dropped the euphemism entirely, holding up hand-drawn signs with the profanity.
On Friday morning on a Southwest flight from Houston to Albuquerque, the pilot signed off his greeting over the public address system with the phrase, to audible gasps from some passengers. Southwest said in a statement that the airline “takes pride in providing a welcoming, comfortable, and respectful environment” and that “behavior from any individual that is divisive or offensive is not condoned.”
Veteran GOP ad maker Jim Innocenzi had no qualms about the coded crudity, calling it “hilarious.”
“Unless you are living in a cave, you know what it means,” he said. “But it’s done with a little bit of a class. And if you object and are taking it too seriously, go away.”