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Ford Maverick, Bronco win truck, utility of the year awards | Technology



Fully electric vehicles were finalists in all three categories this year, but judges picked gas-powered or gas-electric hybrid vehicles.

Guidehouse Insights E-Mobility Principal Analyst Sam Abuelsamid, who is not among the jurors, said it’s likely the more affordable prices of the Civic and Maverick appealed to the group.

The Maverick, with a hybrid powertrain, starts at $19,995, while the Civic’s base price is $22,350.

Lucid’s Air Dream starts at $169,000, but lower-priced versions are coming. Rivian’s R1T has a starting price of $67,500. Neither price includes federal or state tax credits for electric vehicles.

Last year Ford’s Mustang Mach-E electric SUV won the utility award. Abuelsamid sees electric vehicles winning more of the awards in future years as more models are rolled out at lower prices and in more popular segments.

Toward the end of last year, there were about 20 electric vehicles on sale in the U.S., and this year manufacturers will start selling about 20 more, Abuelsamid said. Many are coming in popular market segments such as full-size pickups and compact crossover SUVs, he said.

The awards, he said, are becoming more important as new automakers enter the market. “There’s a real opportunity to create consumer awareness for these brands,” Abuelsamid said.



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