Zegna is rebranding, dropping the first name of founder Ermenegildo Zegna from its official name and merging its three lines, alongside its recent public listing on the New York Stock Exchange to fuel future growth. The new logo — evoking road with yellow lane markings — signifies the main road through the family reserve, but also the road ahead.
“I am sure that regardless of the bloody Covid, it will work out,” Gildo Zegna, brand CEO, said defiantly.
Sartori has reinvisioned the suit for younger clients, offering softly tailored outer jacket, layered over with a longer tunic coat and trousers, all in matching fabrics of differing weights. A cashmere mock turtleneck unites them. In Sartori’s vision, buyers of the luxury menswear line will build their wardrobe season after season, adding new pieces with the mainstay color palette in off-white, black and flannel gray, offset this season by aubergine and a burnt umber shade he called vicuna, for the camelid raised for its precious wool.
By contrast, the DSquared2 collection beckoned for the road in a more prosaic, devil-may-care way. The layered looks, featuring cropped puffers, pleated plaid skirt tails and sequined shorts, suggested hippies still in search of a Grateful Dead traveling show, but happy to pass the time rock climbing or trekking through snow with the aid of removable crampons, water bottle shoved in a front pocket.