Lifestyle

‘As seen on TikTok’ is the new ‘As seen on TV’ | National News



Channah Myers, a 21-year-old barista from Goodyear, Arizona, bought a pair of $50 Aerie leggings after seeing several TikTok videos of women saying the cross-banding on the waist gave them a more hourglass-like figure. “It’s funny, I shop religiously at Aerie and I had no idea they existed until I saw them on TikTok,” Myers said.

After those Aerie leggings went viral on TikTok in 2020, the teen retailer expanded the same design to biker shorts, tennis skirts and bikini bottoms, all of which can be found by searching “TikTok” on Aerie’s website. It wouldn’t say how many of the leggings sold.

TikTok, along with other tech companies like Snapchat, is gearing up to challenge Facebook as a social-shopping powerhouse. Shopping on social media sites, known as social commerce, is a $37 billion market in the U.S., according to eMarketer, mostly coming from Instagram and its parent company Facebook. By the end of 2025, that number is expected to more than double, to $80 billion.

Last month, TikTok began testing a way for brands to set up shop within the app and send users to checkout on their sites. But TikTok has hinted that more is coming. It may eventually look more like Douyin, TikTok’s sister app in China, where products can be bought and sold without leaving the app — just like you can on Facebook and Instagram.

“Over the past year, we’ve witnessed a new kind of shopping experience come to life that’s been driven by the TikTok community,” said TikTok General Manager Sandie Hawkins, who works with brands to get them to buy ads on the app and help them boost sales. “We’re excited to continue listening to our community and building solutions that help them discover, engage and purchase the products they love.”



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

close